SSW_001 Welcome to Sales Strategy Workshop Podcast – Sales Training For You

Sales Strategies to Help You Win

Sales training to help develop your skills, close more deals, and achieve your sales goals. That’s what the Sales Strategy Workshop podcast is all about. Welcome to Sales Strategy Workshop – Sales Training episode number 1.

Sales Strategy Workshop is About:

Sales, a profession with the goal of providing solutions to address the needs, wants, and desires of both businesses and individuals.

Strategy, the plan, the actions, and the tactics you design to achieve your sales goal.  That’s what Sales strategy workshop is all about.  We give you the basics.  We’re here to help you develop your plan, master your actions, and the tactics you’ll need to become as effective as possible in your sales career.

Why Sales Strategy?

You can have the greatest product in the world, but if you as a salesperson, can’t demonstrate how your products or services can’t benefit your customers you are lost.  You must provide a solution to their problems, not just products. If you can’t, you’re lost.

Without question, sales is one of the oldest professions in the world.  It’s the efforts of salespeople that have built nations, set the foundation for economic growth, and created extraordinary wealth.

Buyers are more sophisticated and knowledgeable than ever before.  If you think that sales success is based on your ability to talk someone into doing something that isn’t in their best interest.  You’re dead wrong.  That idea works well for con men, not for professional salespeople.  Here are two simple rules to follow:

1. Rule Number One, You Must Believe

To be successful in sales and to develop a strong sales strategy, you must believe in your company, it’s products, and it’s services.  Don’t waste your time, talent, and energy representing something you don’t believe in, just to get a check.  If you feel you are representing a company, a product, or a service that doesn’t benefit the buyer.  Find something else to sell.  Find a company and products and services that you can believe in.  If you are looking to be successful, don’t kill your soul by doing something you don’t believe in.

2. Rule Number Two You Must Continue to Grow

Don’t take the profession of sales for granted.  It’s a profession that takes dedication, time, and study to master.  Only by developing the skills, strategies, and tactics you need to master the profession will you reach your objectives.

To quote Tom Hopkins, one of the finest sales trainers in the world.  “Selling is the highest paid hard work and the lowest paid easy work there is.”  Recognize that it’s hard work and start developing your mind to prepare for the challenge and get the results that will put you on top.  I know some of you entered the profession of sales because you saw it as an opportunity to make an exceptional income.  For some of you, it just happened.

In this podcast series, we focus on strategies and tactics. This includes all the things that can help you:

• Find more prospects
• Perfect your presentation skills
• Connect with your customers
• Produce more sales.

Recommended Reading

This week I want you to look at a book by one of the best sales trainers in America, Tom Hopkins. How to Master the Art of Selling.  I live by the information in this book.  When I first started selling years ago.  This was the first book on sales that I read cover to cover.  The original title was “How To Master The Art of Selling Anything.  This book is packed with information you can use now.  Follow the affiliate link or go to your local book store.  This should be a part of every salesperson’s library.  Sales training one your book shelf for whenever you need it.

Our Next Podcast

In our next podcast we examine why people buy. I hope you enjoy it.

Sales Training To Help You Understand Why People Buy

Visit Sales Management Workshop Podcast

If you have a chance, check out Sales Management Workshop. The podcast and blog provide sales management information to anyone responsible for leading a sales team.

The Sales Management Workshop podcast, covers topics like:

• Sales Planning
• Territory development
• Coaching your sales team
• Hiring
• Training and more

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I provide Sales Managers with the support they need to succeed. Sales management coaching is more than training; coaching can be transforming. Our sales management coaching program focuses on change, goal attainment, and personal development. Follow the link to learn more about Michael Carter Coaching Services.